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About Brandless: Brandless was an American e-commerce company that manufactured and sold products under its own Brandless label. Founded by Ido Leffler and Tina Sharkey, it launched in July 2017 with a selection of 115 items, many of them marketed as healthy and environmentally-conscious. On 10 February 2020, Brandless and key investor SoftBank confirmed that Brandless was terminating its operations.